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"I say too much exposure, too many attacks on members of the opposition who have no power any more or daily denigration of the leadership of opposition parties can lead to viewer or public fatigue with the ruling party...."
"Well there is a term referred to as message fatigue as well or in other words you go on giving the same message and after some time the public's response becomes inversely proportional to the number of times the message is delivered."
"Well, look at the bright side, at least the Prime Minister has stopped addressing the nation and cancelled the last one...."
"Right but he has already delivered three at least in less than six months and don't forget at every public forum, domestic or international, the content of his speeches has not changed, besides his Openers are delivering the same message every day..."
"Openers?"
"Yes The Khan has openers now just like the status quo parties - and need I add the return of the Maryam Nawaz Openers shows to me that she retains her political ambitions and those who say she has abandoned politics just cause she isn't as active on her twitter account as before are wrong. Maryam Aurengzeb, her choice, retains her position with Parveen Rashid left in the wings...sorry I meant Parvez Rashid; more recently we witnessed the return of the prodigal Talal Chaudhary, the PML-N Governor of Sindh and...hey where is Danyal Aziz?"
"Still with his tail between his legs after he was slapped by Naeemul Haq....but I reckon in time he may resurface..."
"If no better offer comes...."
"That's a standard normal conditionality of many of our politicians."
"Anyway I agree The Khan must tell his brigade of Openers that there is no need for daily attack on the same grounds as message fatigue has already set in. And while I accept that daily drumming the same message when the party was in opposition was effective yet now that the party is in government it needs to change its message - from one of accusations to one of delivery.....and delivery must be evident and not a figment of the imagination...."
"You mean not a Dar-like delivery which was only on paper never in reality."
"Ha ha, indeed!"

Copyright Business Recorder, 2019

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